N.M. Ad Calling For "Light Skin" Latinos

From foxnews.com -New Mexico's new tourism ad isn't even on the air yet, but it's already creating controversy for its casting choices. First, the Tourism Department touched some local nerves by hiring a Texas firm to produce its new branding campaign. That firm chose a California producer rather than someone in New Mexico's film industry to shoot the spot. And on Friday, traditional and social media was abuzz over the ad's "real people" casting notice, which called for Caucasian or "light-skinned" Hispanics to star in the spot. The Santa Fe New Mexican in an editorial Friday called the "light-skinned" requirement "wrong-headed." "Hearing that term brings to mind a vision of casting agents holding up paper bags next to people's faces to ensure they can pass," the Santa Fe New Mexican wrote. "We don't know, of course, who made it into the shoot and how New Mexico will be presented to the world once the campaign is unveiled. But really, light-skinned only? What were they thinking?"  More News New Mexico

N.M. Ad Calling For "Light Skin" Latinos