NM film industry continues to flourish, sets sights on tourism

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A string of movies have been shooting in New Mexico this past year with even more movie crews setting up shop in the state in the coming months.

Johnny Depp just wrapped up filming “The Lone Ranger” around Shiprock, Jane Seymour just started a movie shoot in the Santa Fe and Albuquerque areas and Eva Longoria and Ed Harris will head over next month to shoot an independent film.

Why the draw to the Land of Enchantment? Aside from the vistas and rich culture, It’s simple….tax incentives.

New Mexico continues to offer one of the most competitive incentives packages in the industry which includes a 25% Refundable Film Production Tax Credit, the NM Film Investment Loan Program and the Film Crew Advancement Program.

The state will give 25% back on whatever is spent in whether its vendors, hotels or crew members.

New Mexico Film Office Director Nick Maniatis says it not only boosts tourism, but the film industry is creating jobs.

Johnny Depp as "Tonto"
Maniatis- “If we get a large production, a 200 million dollar production, they could dump one hundred million dollars into our economy in about six months. There is something to be said for that. I think it’s important for me to create jobs and that is what I’m always trying to look to do.”

The film office is also partnering with the Tourism Department to create film tourism. Maniatis says the popularity of shows like “Breaking Bad” have sparked the curiosity of television buffs from around the globe.

Maniatis-“We’re going to try to tap into that need for people to see where things were made. Breaking Bad was such a big hit and now they have a trolley up here that does a tour and people come from Europe to see it.”

The long term goal for the film office is to create itineraries, maps and movie listings on their website to show people what actors and New Mexico locations are in films. Mianiatis says if enough funding can be secured there are plans for an Iphone and ipad app that allows users to select their location and see clips of a movie shot where they are standing.

For Newsbreak New Mexico, I’m Vanessa Dabovich.  

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