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The Hard
Rock name will soon be history at the casino and hotel on Isleta Pueblo.
After
less than three years, pueblo leaders have decided to cut ties and no longer
use the well-known Hard Rock name.
The pueblo has spent millions on the right
to use the name. Millions were also spent to update the look of the casino and
hotel.
In an October pueblo newsletter, pueblo officials said the owner of the
franchise did not live up to a contract agreement to provide marketing,
management training and services. The newsletter also said the pueblo was
trying to reduce a $1,000,000 Hard Rock franchise payment, due at the end of 2012,
to $750,000.
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