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KRQE-TV.com - SANTA FE (KRQE) - As hundreds of volunteers prune and primp roses, leading up to one of the most popular parades around, New Mexico will be sitting on the sidelines. The Land of Enchantment has entered floats four of the last five years, showcasing everything New Mexico, from hot air balloons to a Roswell UFO theme to even Wile Coyote and the Road Runner. The floats flourished under former Gov. Bill Richardson, whose administration believed the parade catapulted the state into the national spotlight and boosted tourism. But the new administration has charted a new course when it comes to tourism marketing, and it doesn't plan to participate in the parade. "Our entire focus is on spending the taxpayer dollar in the most efficient and effective way possible," said Tourism Secretary Monique Jacobson. Building a float cost upwards of $200,000 a year, money that Jacobson said can be better spent elsewhere.
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NM won't have floats in Rose Parade
From KRQE-TV.com - SANTA FE (KRQE) - As hundreds of volunteers prune and primp roses, leading up to one of the most popular parades around, New Mexico will be sitting on the sidelines. The Land of Enchantment has entered floats four of the last five years, showcasing everything New Mexico, from hot air balloons to a Roswell UFO theme to even Wile Coyote and the Road Runner. The floats flourished under former Gov. Bill Richardson, whose administration believed the parade catapulted the state into the national spotlight and boosted tourism. But the new administration has charted a new course when it comes to tourism marketing, and it doesn't plan to participate in the parade. "Our entire focus is on spending the taxpayer dollar in the most efficient and effective way possible," said Tourism Secretary Monique Jacobson. Building a float cost upwards of $200,000 a year, money that Jacobson said can be better spent elsewhere. Read more
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