Balloon Fiesta's director of media relations, Tom Garrity said the event has a $90 million economic impact in the state. In a 2011 study, it was estimated that the event generated $15 million in tax revenue.
Officials said with a large number of people coming in from out of town, money is spent in local restaurants, hotels and shops.But Albuquerque isn't the only place to get a boost. "It's not just Albuquerque, the whole state benefits from Balloon Fiesta," said Garrity.
Garrity said while many people come to Albuquerque to see the balloons, they also visit surrounding areas like Santa Fe, helping boost that city's economy, too. More