DCCC Reducing Ad Buys In Key Districts including NM2

From National Journalism Hotline on Call - by Jeremy P. Jacobs - With less than four weeks left to Election Day, the Democratic Congressional Campaign Committee (DCCC) is reshuffling where it plans to air ads in the final weeks of the campaign - a key indicator of the its candidates' strength in key battleground states. According to ad buy data confirmed by both Democratic and Republican sources, the DCCC has reduced its ad reservations for the second to last week of the campaign - Oct. 19 to Oct. 29 - in eight districts, seven of which are held by Democrats. In a few of the districts, Democratic sources insist that the changes were made from a position of strength. But in most, the reductions are a sign that Democrats are facing increasingly long odds. The changes underscore the challenge facing the DCCC this year in deciding how to allocate its resources in what seems to be an ever expanding playing field. The changes show that the DCCC is trying to be as tactical as possible, allowing themselves the flexibility to shift money in the final week of the campaign. As with all ad reservations, it is worth keeping mind that these numbers are fluid; they can change right up until ads are planned to air. The DCCC has shaved the size of its ad reservations in 6 districts where Democrats are running behind their Republican challengers in polls. The DCCC has moved its ad reservations a week later in NM 02, where Rep. Harry Teague (D) is facing an uphill fight against former Rep. Steve Pearce (R). Read more

DCCC Reducing Ad Buys In Key Districts including NM2