The Six Dirty Secrets of Presidential Politics in 2012

From the American Thinker.com - By John Ziegler - You simply can't properly evaluate what will happen this November without first understanding that: Ignorant votes rule - No matter how politically incorrect it may to say out loud, there is absolutely no doubt that the voters who determine who wins our presidential elections are frighteningly lacking in even basic knowledge of the issues or the candidates. Issues/Ideology Mean Very Little - Thanks to "dirty little secret" number one, I find it almost hilarious that so many political commentators still desperately hang on to the delusion that voters (at least the ones who matter) make their decisions the same way that said commentators do. The 2010 Midterms Are Largely Irrelevant - The biggest political misunderstanding that most hardcore conservative voters have is that presidential elections are pretty much the same as the midterm variety. The Liberal Media's Influence Is Increasing - The popular perception among most commentators is that the media's general influence is on the decline and that, therefore, liberals are slowly losing one of their most powerful political weapons. I have devoted most of the last four years of my life to proving that this premise is patently false. The Conservative Media Has an Incentive for Obama to Win - The "dirtiest" little secret on my list is one that, because it is so obvious, I am astonished has not been mentioned in any significant way. In my experience, the most universal misconception that conservatives have about politics is that most of those in the "conservative media" or those who are "activists" are motivated primarily because they believe in the cause. Unfortunately, for many reasons too numerous to get into in this space, this is simply not the case. The vast majority of the decisions made in the conservative media and by activists are decided by business considerations rather than by what is best for the cause. In other words, it is ratings, traffic, and, ultimately, revenue/job security which dictate a huge portion (not all) of the content produced by Fox News, the Drudge Report, and talk radio, and it is donations which determine how most activists react. This is why Sarah Palin's irrelevant presidential tease and Herman Cain's always-doomed campaign were given so much more attention than they deserved. It is also a significant part of why the "Tea Party movement" evolved as it did. It is also why there is a very good chance that many people in both groups will effectively lay down their arms in the battle to unseat Obama. Read more
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