Hard Rock and Isleta Pueblo part ways

The Hard Rock name will soon be history at the casino and hotel on Isleta Pueblo. 

After less than three years, pueblo leaders have decided to cut ties and no longer use the well-known Hard Rock name. 
The pueblo has spent millions on the right to use the name. Millions were also spent to update the look of the casino and hotel.
 In an October pueblo newsletter, pueblo officials said the owner of the franchise did not live up to a contract agreement to provide marketing, management training and services. The newsletter also said the pueblo was trying to reduce a $1,000,000 Hard Rock franchise payment, due at the end of 2012, to $750,000.


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