Swickard: The surprise of that surprised look

© 2017 Michael Swickard, Ph.D.   It seems odd to me that some of the most learned people in our society should look surprised when in New Mexico over the last six years college enrollment has dropped fourteen percent. What bothers me is the look of surprise on their faces.
            Instead, they should have a knowing looking, “Yeah, that makes sense that fewer students are enrolling.” After all, they are a big part of why college enrollment dropped.
            It isn’t just one thing that is changing the enrollment. Let us count the reasons enrollment is dropping: first, tuition in New Mexico’s colleges and universities has risen steadily for twenty years. We are talking dramatically.
            Twenty years ago, when I was at New Mexico State University, it was about $600 a semester for tuition and fees. Now it is more than $3,500 a semester for tuition and fees. In the old days, you could pay the tuition and fees out of a part-time job during the semester. No longer.
            Yet the wages for college graduates have not risen. So, it costs more to get a professional job that pays the same. And, colleges don’t discourage students taking coursing in majors where there are few if any jobs.
            Graduates are ending up with tens of thousands of dollars of debt in a slowing economy. There are less jobs. Recent college graduates are finding themselves living back at home because no one has a professional job for them.
            Some graduates have taken minimum wage jobs but with the minimum wage rising businesses are cutting back which further makes get a job harder, especially that first professional job. It is somewhat a spiral of problems: it costs more to graduate and pays the same or less today or even worse, there are no jobs.
            Now it might surprise you or me that the rising tuition prices and a falling job market could influence college enrollment but the wise people in our society at those institutions of higher learning had to know that pushing the tuition up would cause a drop in enrollment.
            Which is why I wonder about that surprised look. The retailer J. C. Penny recently had a great commercial, Dog House. It showed men who thought that a vacuum cleaner was a great birthday gift for their wife. They found themselves in a Dog House with other clueless men, all of them having a surprised look on their faces.
            Not that I will give love advise often, but if I was to buy a vacuum cleaner for a woman it would only be if I had a note from said woman indicating the brand and model with instruction to bring one home. Otherwise it is flowers, chocolate and jewelry.
            You can do as you like. Just don’t look surprised if you end up in the Dog House like the commercial shows. Especially don’t stand there with a surprised look on your face.
            But here we are with our colleges acting surprised right after they raised tuition - again.

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