As Newspapers Inhale Cash From Medical Marijuana Ads, NY Times Skips Usual Ethics Questions

From NewsBusters.com - by Clay Waters - Medical marijuana is an evergreen (pardon the pun) topic for alternative weeklies, along with the return of vinyl records. The recent loosening of federal regulations under Obama have pushed the issue into the mainstream, with one surprising side effect -- a huge boost in ad sales for alternative papers and even some mainstream dailies, as medical marijuana businesses like "Happy Buddah" and "High Mike's" attempt to entice customers, er, patients. But the New York Times, usually hypersensitive to how corporate advertising affects coverage of industry-related issues, didn't spot any potential conflicts in this case, even as a newspaper executive lamented how a tightening of a state law on medical marijuana could adversely affect his newspaper ad sales. Reporter Jeremy Peters' report from Colorado Springs, "New Fuel for Local Papers: Ads for Medical Marijuana," on Tuesday's front page, failed to question whether such massive advertising for a controversial product could influence a newspaper's journalism. By comparison, the Times banned tobacco cigarette ads from its pages in 1999, and tobacco companies have long been prohibited from advertising their products on television and radio. When it hit the streets here last week, the latest issue of ReLeaf, a pullout supplement to The Colorado Springs Independent devoted to medical marijuana, landed with a satisfying thud. A full-page ad in ReLeaf costs about $1,100, making the publication a cash cow for The Independent, which has used its bounty from medical marijuana ads this year to hire one new reporter and promote three staff members to full time. Read more

As Newspapers Inhale Cash From Medical Marijuana Ads, NY Times Skips Usual Ethics Questions